During an early 2023 survey in the United States, 14.7 percent of responding chief marketing officers (CMOs) stated that their brands' promise has a strong social purpose. Among professionals managing brands in the energy sector, the respective share stood at 33.3 percent. The healthcare sector came second with slightly nearly 31 percent.
Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry
among marketing leaders at for-profit companies; only those who rated the statement as "very highly"
Method of interview
Email survey
Supplementary notes
The question was phrased by the source as follows:
"Rate the degree to which the following ideas related to branding are embraced in your company: Our brand promise has a strong social purpose."
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The CMO Survey. (March 28, 2023). Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey. "Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry ." Chart. March 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey. (2023). Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey. "Percentage of Cmos Who Consider their Brands' Promise Has a Strong Social Purpose in The United States as of February 2023, by Industry ." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
The CMO Survey, Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry Statista, https://www.statista.com/statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/ (last visited December 22, 2024)
Percentage of CMOs who consider their brands' promise has a strong social purpose in the United States as of February 2023, by industry [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1387895/share-cmos-consider-brand-promise-social-purpose-us-by-industry/
