During an early 2023 survey in the United States, 43 percent of responding chief marketing officers (CMOs) stated that their brands' promise has a strong customer-focused purpose. Among professionals managing brands in the consumer services and education sectors, the shares peaked at 66.7 percent. The banking, finance, and insurance sector followed with 59.1 percent.
Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry
among marketing leaders at for-profit companies; only those who rated the statement as "very highly"
Method of interview
Email survey
Supplementary notes
The question was phrased by the source as follows:
"Rate the degree to which the following ideas related to branding are embraced in your company: Our brand promise has a strong customer-focused purpose."
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The CMO Survey. (March 28, 2023). Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey. "Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry ." Chart. March 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey. (2023). Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey. "Percentage of Cmos Who Consider Their Brands' Promise Has a Strong Customer-focused Purpose in The United States as of February 2023, by Industry ." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
The CMO Survey, Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry Statista, https://www.statista.com/statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/ (last visited December 21, 2024)
Percentage of CMOs who consider their brands' promise has a strong customer-focused purpose in the United States as of February 2023, by industry [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1387850/share-cmos-consider-brand-promise-customer-focused-us-by-industry/
