As of early 2023, Generation Z consumers in the United States had most frequently been denied the usage of a coupon due to fraud concerns. Roughly a quarter of zoomers in the U.S. were told their coupons were fraudulent. According to the survey results, other generations had experienced this less frequently.
Consumers who were denied usage of a coupon because they were told it was fraudulent in the United States in 2023, by generation
* The respondent base was split among the generations as follows:
- Silent Generation (n=19)
- Baby boomers (n=271)
- Generation X (n=298)
- Millennials (n=351)
- Generation Z (n=151)
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Researchscape. (February 5, 2023). Consumers who were denied usage of a coupon because they were told it was fraudulent in the United States in 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1387804/denied-usage-of-a-coupon-due-to-fraud-concerns-by-generation-usa/
Researchscape. "Consumers who were denied usage of a coupon because they were told it was fraudulent in the United States in 2023, by generation." Chart. February 5, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1387804/denied-usage-of-a-coupon-due-to-fraud-concerns-by-generation-usa/
Researchscape. (2023). Consumers who were denied usage of a coupon because they were told it was fraudulent in the United States in 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1387804/denied-usage-of-a-coupon-due-to-fraud-concerns-by-generation-usa/
Researchscape. "Consumers Who Were Denied Usage of a Coupon Because They Were Told It Was Fraudulent in The United States in 2023, by Generation." Statista, Statista Inc., 5 Feb 2023, https://www.statista.com/statistics/1387804/denied-usage-of-a-coupon-due-to-fraud-concerns-by-generation-usa/
Researchscape, Consumers who were denied usage of a coupon because they were told it was fraudulent in the United States in 2023, by generation Statista, https://www.statista.com/statistics/1387804/denied-usage-of-a-coupon-due-to-fraud-concerns-by-generation-usa/ (last visited November 22, 2024)
Consumers who were denied usage of a coupon because they were told it was fraudulent in the United States in 2023, by generation [Graph], Researchscape, February 5, 2023. [Online]. Available: https://www.statista.com/statistics/1387804/denied-usage-of-a-coupon-due-to-fraud-concerns-by-generation-usa/
