According to a biennial study on the distribution channels in the hotel industry in European countries, online travel agencies (OTAs) held the highest market share in Denmark, accounting for nearly 28 percent of hotel bookings. By contrast, tour operators and travel agencies represented around five percent of transactions.
Leading distribution channels in the hotel industry in Denmark in 2021, by market share
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (May 18, 2022). Leading distribution channels in the hotel industry in Denmark in 2021, by market share [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading distribution channels in the hotel industry in Denmark in 2021, by market share." Chart. May 18, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2022). Leading distribution channels in the hotel industry in Denmark in 2021, by market share. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading Distribution Channels in The Hotel Industry in Denmark in 2021, by Market Share." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1387757/main-distribution-channels-hotel-industry-denmark/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Leading distribution channels in the hotel industry in Denmark in 2021, by market share Statista, https://www.statista.com/statistics/1387757/main-distribution-channels-hotel-industry-denmark/ (last visited December 22, 2024)
Leading distribution channels in the hotel industry in Denmark in 2021, by market share [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1387757/main-distribution-channels-hotel-industry-denmark/
