According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking Holdings held a higher market share than the Expedia Group in the Nordics in 2021. That year, Booking Holdings accounted for nearly 76 percent of hotel bookings made via an OTA in Norway. Meanwhile, the Expedia Group had roughly a 33 percent relative OTA market share in Sweden.
Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (May 18, 2022). Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021." Chart. May 18, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2022). Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Relative Online Travel Agency (Ota) Market Share of Booking Holdings and The Expedia Group in The Hotel Industry in The Nordic Countries in 2021." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021 Statista, https://www.statista.com/statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/ (last visited December 18, 2024)
Relative online travel agency (OTA) market share of Booking Holdings and the Expedia Group in the hotel industry in the Nordic countries in 2021 [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1387740/ota-market-share-booking-holdings-expedia-group-nordics/
