OTA market share of Booking Holdings and the Expedia Group in the Nordics 2021
According to a biennial study on the online travel agency (OTA) market shares in the European hotel industry, Booking Holdings held a higher market share than the Expedia Group in the Nordics in 2021. That year, Booking Holdings accounted for nearly 76 percent of hotel bookings made via an OTA in Norway. Meanwhile, the Expedia Group had roughly a 33 percent relative OTA market share in Sweden.