During a March 2024 survey conducted among adult consumers in the United States, 73 percent of Millennial respondents said they supported brands using artificial intelligence (AI) to create ads or content – the same share recorded among that age group a year earlier. Meanwhile, Gen Zers' support for AI-powered ads and brand content grew by four percentage points to 63 percent in 2024.
Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation
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Dentsu. (March 26, 2024). Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. "Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation." Chart. March 26, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. (2024). Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. "Consumer Support to Brands Using Artificial Intelligence (Ai) to Create Ads or Content in The United States in 2023 and 2024, by Generation." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu, Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation Statista, https://www.statista.com/statistics/1387673/support-brand-usage-generative-ai-generation-us/ (last visited December 23, 2024)
Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation [Graph], Dentsu, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1387673/support-brand-usage-generative-ai-generation-us/
