Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023

Published by
Stephanie Chevalier,
Aug 28, 2024
The long-standing e-commerce giant Amazon has recently faced competition from emerging Chinese rivals. While the fast-fashion online retailer SHEIN has steadily gained traction among U.S. consumers over the past years, Temu has experienced a meteoric rise in popularity in North America. In just a few months, Temu went from having slightly over five million registered users in September 2022 to approximately 70.5 million by March 2023.

Number of unique visitors to Amazon, Temu, Shein, and AliExpress in the United States from September 2022 to March 2023 (in millions)

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Release date

September 2023

Region

United States

Survey time period

September 2022 to March 2023

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Overview

6

Key markets

8

Amazon Marketplace

7

eBay

6

Etsy

6

Temu

6

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Topics

Online marketplaces in the United StatesAmazoneBay Inc.Social commerce in the United StatesOnline shopping behavior in the United States
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