In 2023, Coca-Cola reached the highest household penetration rate in Hungary, as approximately 70percent of households in the country purchased from the brand. Szentkirályi ranked second with a household penetration rate of 51 percent.
Beverage brands' household penetration rate in Hungary in 2023
* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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GfK. (July 1, 2024). Beverage brands' household penetration rate in Hungary in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
GfK. "Beverage brands' household penetration rate in Hungary in 2023." Chart. July 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
GfK. (2024). Beverage brands' household penetration rate in Hungary in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
GfK. "Beverage Brands' Household Penetration Rate in Hungary in 2023." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
GfK, Beverage brands' household penetration rate in Hungary in 2023 Statista, https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/ (last visited December 22, 2024)
Beverage brands' household penetration rate in Hungary in 2023 [Graph], GfK, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1387568/hungary-beverage-brands-household-penetration-rate/
