Beverage brands' household penetration rate in Hungary 2023

Beverage brands' household penetration rate in Hungary in 2023

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Sources

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Release date

July 2024

Region

Hungary

Survey time period

2023

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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