During the period considered, Ocado significantly increased investment in marketing for its retail segment. In 2018, Ocado's marketing expense was around 14 million British pounds. For the 53 weeks ending December 3, 2023, the company reported around 43 million pounds in marketing costs.
Marketing expenses of Ocado worldwide from 2018 to 2023
(in million British pounds)
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Ocado. (February 29, 2024). Marketing expenses of Ocado worldwide from 2018 to 2023 (in million British pounds) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1387530/ocado-marketing-costs/
Ocado. "Marketing expenses of Ocado worldwide from 2018 to 2023 (in million British pounds)." Chart. February 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1387530/ocado-marketing-costs/
Ocado. (2024). Marketing expenses of Ocado worldwide from 2018 to 2023 (in million British pounds). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1387530/ocado-marketing-costs/
Ocado. "Marketing Expenses of Ocado Worldwide from 2018 to 2023 (in Million British Pounds)." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1387530/ocado-marketing-costs/
Ocado, Marketing expenses of Ocado worldwide from 2018 to 2023 (in million British pounds) Statista, https://www.statista.com/statistics/1387530/ocado-marketing-costs/ (last visited November 22, 2024)
Marketing expenses of Ocado worldwide from 2018 to 2023 (in million British pounds) [Graph], Ocado, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1387530/ocado-marketing-costs/
