In a survey conducted in July 2022 among online shoppers in Australia, just shy of 60 percent of those 16 to 24 years old reported buying an item from an international brand or retailer after seeing it on social media in the last year. In comparison, only 17 percent of online shoppers 55 years and older had purchased a product from an international brand after coming across it on social media.
Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Global-e. (May 15, 2023). Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e. "Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age ." Chart. May 15, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e. (2023). Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age . Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e. "Share of Online Shoppers Who Purchased An Item from An International Brand or Retailer after Seeing It on Social Media in Australia in 2022, by Age ." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
Global-e, Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age Statista, https://www.statista.com/statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/ (last visited November 05, 2024)
Share of online shoppers who purchased an item from an international brand or retailer after seeing it on social media in Australia in 2022, by age [Graph], Global-e, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1387514/australia-social-media-influence-on-consumer-product-purchases-from-international-retailers-by-age/
