In 2023, 35 percent of respondents stated that they sometimes researched brands after having been exposed to their advertiadvertisements. The share of those who did not have the habit of researching brands after seeing their ads totaled 34 percent, while those who declared that they had such a habit constituted 31 percent of respondents.
Habit of researching brands after seeing their advertisements in Portugal in 2023
Characteristic
Share of respondents
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Multidados, & Facebook. (March 23, 2023). Habit of researching brands after seeing their advertisements in Portugal in 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1387469/portugal-researching-brands-after-ad-exposure/
Multidados, und Facebook. "Habit of researching brands after seeing their advertisements in Portugal in 2023." Chart. March 23, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1387469/portugal-researching-brands-after-ad-exposure/
Multidados, Facebook. (2023). Habit of researching brands after seeing their advertisements in Portugal in 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1387469/portugal-researching-brands-after-ad-exposure/
Multidados, and Facebook. "Habit of Researching Brands after Seeing Their Advertisements in Portugal in 2023." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1387469/portugal-researching-brands-after-ad-exposure/
Multidados & Facebook, Habit of researching brands after seeing their advertisements in Portugal in 2023 Statista, https://www.statista.com/statistics/1387469/portugal-researching-brands-after-ad-exposure/ (last visited July 03, 2024)
Habit of researching brands after seeing their advertisements in Portugal in 2023 [Graph], Multidados, & Facebook, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1387469/portugal-researching-brands-after-ad-exposure/