Most attractive advertisements in Portugal 2023

Published by Beatriz Luz, Mar 18, 2024
In 2023, 47 percent of respondents selected funny as the most attractive advertisement type, while 18 percent preferred advertising with context. Emotional advertisements were the most attractive ad type for 12 percent of respondents.

Most attractive advertisements in Portugal in 2023

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Source

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Release date

March 2023

Region

Portugal

Survey time period

December 6, 2022 to January 6, 2023

Age group

18 years and older

Special properties

Households registered in the platform only

Method of interview

Online panel

Citation formats
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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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