During a survey conducted in Mexico in 2024, nearly two-thirds (or 63 percent) of responding advertisers mentioned the difficulty of measuring the return on investment (ROI) as a main problem when running digital marketing campaigns. For 41 percent of respondents, the campaigns did not generate enough clients, while 31 percent cited issues with the complexity of managing quality content for each platform.
Main issues faced by advertisers in digital marketing campaigns in Mexico in 2024
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IAB México. (February 7, 2024). Main issues faced by advertisers in digital marketing campaigns in Mexico in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México. "Main issues faced by advertisers in digital marketing campaigns in Mexico in 2024." Chart. February 7, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México. (2024). Main issues faced by advertisers in digital marketing campaigns in Mexico in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México. "Main Issues Faced by Advertisers in Digital Marketing Campaigns in Mexico in 2024." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/
IAB México, Main issues faced by advertisers in digital marketing campaigns in Mexico in 2024 Statista, https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/ (last visited November 21, 2024)
Main issues faced by advertisers in digital marketing campaigns in Mexico in 2024 [Graph], IAB México, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1387133/issues-faced-by-advertisers-marketing-digital-mexico/