Main problems faced by advertisers in digital marketing campaigns in Mexico 2024

Published by
Julia Faria,
Aug 5, 2024

During a survey conducted in Mexico in 2024, nearly two-thirds (or 63 percent) of responding advertisers mentioned the difficulty of measuring the return on investment (ROI) as a main problem when running digital marketing campaigns. For 41 percent of respondents, the campaigns did not generate enough clients, while 31 percent cited issues with the complexity of managing quality content for each platform.

Main issues faced by advertisers in digital marketing campaigns in Mexico in 2024

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Release date

February 2024

Region

Mexico

Survey time period

2024

Number of respondents

48 advertisers with national presence

Supplementary notes

  • *Including general saturation, the time it takes to convert, increasing competition and bids (mainly CPC) have recently increased considerably. 
  • The source does not provide a date for the survey. The date provided is the publication date.
  • Multiple answers were possible.

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Statistics on " Advertising in Mexico "

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Overview

6

Mexican ad market at a glance

4

Traditional media

5

Digital media

4

Marketers perspective

3

Consumer insights

6

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Topics

Advertising in MexicoAdvertising in Latin AmericaAdvertising in BrazilAdvertising in ArgentinaAdvertising in Chile
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