Metrics used to measure the impact of marketing spending in Mexico 2024

Published by
Julia Faria,
Aug 5, 2024

During a survey in Mexico, 56 percent of responding advertisers mentioned brand lift as a leading metric used to measure the impact of marketing spending. Some 54 percent of respondents used marketing mix modeling to assess the same.

Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024

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Source

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Release date

February 2024

Region

Mexico

Survey time period

2024

Number of respondents

48 advertisers with national presence

Method of interview

Questionnaire

Supplementary notes

  • *Including brand power, CAC/LTV, customer data platform, audited sales.
  • The source does not provide a date for the survey. The date provided is the publication date.
  • Multiple answers were possible.

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Statistics on " Advertising in Mexico "

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Overview

6

Mexican ad market at a glance

4

Traditional media

5

Digital media

4

Marketers perspective

3

Consumer insights

6

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Topics

Advertising in MexicoAdvertising in Latin AmericaAdvertising in BrazilAdvertising in ArgentinaAdvertising in Chile
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