During a survey in Mexico, 56 percent of responding advertisers mentioned brand lift as a leading metric used to measure the impact of marketing spending. Some 54 percent of respondents used marketing mix modeling to assess the same.
Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024
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IAB México. (February 7, 2024). Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. "Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024." Chart. February 7, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. (2024). Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México. "Leading Metrics Used by Advertisers to Measure The Impact of Marketing Spending in Mexico in 2024." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
IAB México, Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024 Statista, https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/ (last visited November 21, 2024)
Leading metrics used by advertisers to measure the impact of marketing spending in Mexico in 2024 [Graph], IAB México, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1387124/metrics-measure-impact-of-marketing-spending-mexico/
