During a survey conducted in Mexico in 2023, around 66 percent of responding advertisers mentioned sales as a leading KPI to measure the effectiveness of marketing campaigns. Market share, profit, and soft metrics, such as awareness and social buzz, were also among the main KPIs cited by the respondents.
Leading key performance indicators (KPIs) used by advertisers to measure marketing campaigns effectiveness in Mexico in 2023
* Including brand construction, ROI, retention, cost by installation.
The source does not provide a date of survey. The date provided is the publication date.
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IAB México. (February 15, 2023). Leading key performance indicators (KPIs) used by advertisers to measure marketing campaigns effectiveness in Mexico in 2023 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1387113/effectiveness-kpis-used-by-advertisers-mexico/
IAB México. "Leading key performance indicators (KPIs) used by advertisers to measure marketing campaigns effectiveness in Mexico in 2023." Chart. February 15, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1387113/effectiveness-kpis-used-by-advertisers-mexico/
IAB México. (2023). Leading key performance indicators (KPIs) used by advertisers to measure marketing campaigns effectiveness in Mexico in 2023. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1387113/effectiveness-kpis-used-by-advertisers-mexico/
IAB México. "Leading Key Performance Indicators (Kpis) Used by Advertisers to Measure Marketing Campaigns Effectiveness in Mexico in 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1387113/effectiveness-kpis-used-by-advertisers-mexico/
IAB México, Leading key performance indicators (KPIs) used by advertisers to measure marketing campaigns effectiveness in Mexico in 2023 Statista, https://www.statista.com/statistics/1387113/effectiveness-kpis-used-by-advertisers-mexico/ (last visited January 04, 2025)
Leading key performance indicators (KPIs) used by advertisers to measure marketing campaigns effectiveness in Mexico in 2023 [Graph], IAB México, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1387113/effectiveness-kpis-used-by-advertisers-mexico/
