During a survey in Mexico, 67 percent of responding advertisers stated they were planning to increase their social media advertising spending during 2024, compared to 2023. Over 50 percent of respondents mentioned they would raise their expenditure on video streaming platforms. Around 20 percent planned to decrease spending on TV (free and pay) and print.
Expected changes in advertising spending among companies in Mexico in 2024, by medium
Characteristic
Increase in spending
No change
Decrease in spending
Not applicable
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The source does not provide a date of survey. The date provided is the publication date.
Missing percentage points to 100 percent are probably due to rounding.
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IAB México. (February 7, 2024). Expected changes in advertising spending among companies in Mexico in 2024, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México. "Expected changes in advertising spending among companies in Mexico in 2024, by medium." Chart. February 7, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México. (2024). Expected changes in advertising spending among companies in Mexico in 2024, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México. "Expected Changes in Advertising Spending among Companies in Mexico in 2024, by Medium." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México, Expected changes in advertising spending among companies in Mexico in 2024, by medium Statista, https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/ (last visited July 22, 2024)
Expected changes in advertising spending among companies in Mexico in 2024, by medium [Graph], IAB México, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
