During a survey in Mexico, 67 percent of responding advertisers stated they were planning to increase their social media advertising spending during 2024, compared to 2023. Over 50 percent of respondents mentioned they would raise their expenditure on video streaming platforms. Around 20 percent planned to decrease spending on TV (free and pay) and print.
Expected changes in advertising spending among companies in Mexico in 2024, by medium
The source does not provide a date of survey. The date provided is the publication date.
Missing percentage points to 100 percent are probably due to rounding.
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IAB México. (February 7, 2024). Expected changes in advertising spending among companies in Mexico in 2024, by medium [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México. "Expected changes in advertising spending among companies in Mexico in 2024, by medium." Chart. February 7, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México. (2024). Expected changes in advertising spending among companies in Mexico in 2024, by medium. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México. "Expected Changes in Advertising Spending among Companies in Mexico in 2024, by Medium." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
IAB México, Expected changes in advertising spending among companies in Mexico in 2024, by medium Statista, https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/ (last visited December 21, 2024)
Expected changes in advertising spending among companies in Mexico in 2024, by medium [Graph], IAB México, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1387087/ad-spend-change-companies-mexico-by-medium/
