A 2022 survey of consumers in the United Kingdom found that 45 percent of respondents were unwilling to share financial information, such as income details, with online companies they were dealing with for the first time. A further 37 percent said they were not eager to share health and location information. Other personal details, such as name, demographic information, and contact information, came more easy to share for consumers, with around 60 percent respondents reporting to be somewhat willing to share personal information. About five in 10 respondents said they would share information about their gender online.
Willingness of consumers in the United Kingdom (UK) to share personal data with online companies as of July 2022
The original question was phrased by the source as follows: "Rate your willingness to share the following types of personal data with an online company that you are doing business with for the first time."
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Capterra. (November 23, 2022). Willingness of consumers in the United Kingdom (UK) to share personal data with online companies as of July 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1387014/uk-consumer-interest-sharing-personal-data-online-companies/
Capterra. "Willingness of consumers in the United Kingdom (UK) to share personal data with online companies as of July 2022." Chart. November 23, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1387014/uk-consumer-interest-sharing-personal-data-online-companies/
Capterra. (2022). Willingness of consumers in the United Kingdom (UK) to share personal data with online companies as of July 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1387014/uk-consumer-interest-sharing-personal-data-online-companies/
Capterra. "Willingness of Consumers in The United Kingdom (Uk) to Share Personal Data with Online Companies as of July 2022." Statista, Statista Inc., 23 Nov 2022, https://www.statista.com/statistics/1387014/uk-consumer-interest-sharing-personal-data-online-companies/
Capterra, Willingness of consumers in the United Kingdom (UK) to share personal data with online companies as of July 2022 Statista, https://www.statista.com/statistics/1387014/uk-consumer-interest-sharing-personal-data-online-companies/ (last visited August 24, 2024)
Willingness of consumers in the United Kingdom (UK) to share personal data with online companies as of July 2022 [Graph], Capterra, November 23, 2022. [Online]. Available: https://www.statista.com/statistics/1387014/uk-consumer-interest-sharing-personal-data-online-companies/
