Fastest growing online beauty and cosmetics markets globally 2024, by traffic

Published by
L. Yltävä,
Sep 2, 2024

In 2024, the country with the largest year-over-year (YoY) traffic growth in the online beauty and cosmetics industry was Pakistan, at around 38.1 percent. Mexico was in second place with YoY growth of 29.5 percent, followed by Australia and Turkey at 26.6 and 25.7 percent, respectively.

Countries with the fastest growing online beauty and cosmetics industries worldwide in 2024, by total traffic volume

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Release date

September 2024

Region

Worldwide

Survey time period

2024

Special properties

consumer visits on desktop and mobile web

Supplementary notes

Ten fastest growing markets for beauty and cosmetics online. 

* Traffic growth year-on-year (YoY) from May 2022 to April 2023 vs. May 2023 to April 2024.

The date of release is the date of access.

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