A 2022 survey of UK consumers found that in order to learn more about a company's data privacy reputation, 67 percent of the respondents read customer reviews. Around four in ten respondents said they carefully reviewed company policies, while 35 percent checked if the company had experienced a data breach.
Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022
Characteristic
Share of respondents
Read consumer reviews
67%
Carefully review company policies
39%
Check if the company has experienced a data breach
respondents that said they research company privacy reputation before making an online purchase
Supplementary notes
The original question was phrased by the source as follows: "How do you go about researching a company's data privacy reputation? select all that apply"
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PR Newswire. (November 23, 2022). Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire. "Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022." Chart. November 23, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire. (2022). Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire. "Approach to Researching Data Privacy Reputation of Companies among Consumers in The United Kingdom (Uk) as of July 2022." Statista, Statista Inc., 23 Nov 2022, https://www.statista.com/statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
PR Newswire, Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022 Statista, https://www.statista.com/statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/ (last visited December 22, 2024)
Approach to researching data privacy reputation of companies among consumers in the United Kingdom (UK) as of July 2022 [Graph], PR Newswire, November 23, 2022. [Online]. Available: https://www.statista.com/statistics/1386959/uk-consumer-ways-research-data-privacy-reputation-companies/
