A 2022 survey of UK consumers found that three in ten respondents interested in checkout-free shopping were somewhat concerned about stores tracking and using their personal information. A further 18 percent were very concerned, while 16 percent said they were not worried at all.
Level of concern among consumers in the United Kingdom (UK) about personal data tracking by the stores as of April 2022
Characteristic
Share of respondents
Very concerned
18%
Somewhat concerned
30%
Slightly concerned
33%
Not concerned at all
16%
Not sure
3%
Created with Highcharts 7.2.2Share of respondents18%18%30%30%33%33%16%16%3%3%Very concernedSomewhat concernedSlightly concernedNot concerned at allNot sure
0%5%10%15%20%25%30%35%40%
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consumers interested in downloading checkout-free app
Supplementary notes
The original question was phrased by the source as follows: "How concerned are you about your data purchase history being tracked and used by these stores and/or technology partners?"
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Software Advice. (November 23, 2022). Level of concern among consumers in the United Kingdom (UK) about personal data tracking by the stores as of April 2022 [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/1386931/uk-consumer-concern-data-tracking-stores/
Software Advice. "Level of concern among consumers in the United Kingdom (UK) about personal data tracking by the stores as of April 2022." Chart. November 23, 2022. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/1386931/uk-consumer-concern-data-tracking-stores/
Software Advice. (2022). Level of concern among consumers in the United Kingdom (UK) about personal data tracking by the stores as of April 2022. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/1386931/uk-consumer-concern-data-tracking-stores/
Software Advice. "Level of Concern among Consumers in The United Kingdom (Uk) about Personal Data Tracking by The Stores as of April 2022." Statista, Statista Inc., 23 Nov 2022, https://www.statista.com/statistics/1386931/uk-consumer-concern-data-tracking-stores/
Software Advice, Level of concern among consumers in the United Kingdom (UK) about personal data tracking by the stores as of April 2022 Statista, https://www.statista.com/statistics/1386931/uk-consumer-concern-data-tracking-stores/ (last visited February 20, 2025)
Level of concern among consumers in the United Kingdom (UK) about personal data tracking by the stores as of April 2022 [Graph], Software Advice, November 23, 2022. [Online]. Available: https://www.statista.com/statistics/1386931/uk-consumer-concern-data-tracking-stores/
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