In 2022, the product category with the highest median volume of stock-keeping units (SKUs) per online store was vehicles and parts at 7,937. Home and garden followed with 6,819, and both apparel and accessories and electronics also had more than 6,000 SKUs per online shop on average. In turn, food, beverages, and tobacco had the lowest product offering, with 730 SKUs per online store.
Median volume of stock-keeping units (SKUs) per online store worldwide in 2022, by product category
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Median volume of SKUs per shop
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Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.
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DataFeedWatch by Cart.com. (September 15, 2022). Median volume of stock-keeping units (SKUs) per online store worldwide in 2022, by product category [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1386914/categories-most-stock-keeping-units-online-store-worldwide/
DataFeedWatch by Cart.com. "Median volume of stock-keeping units (SKUs) per online store worldwide in 2022, by product category." Chart. September 15, 2022. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1386914/categories-most-stock-keeping-units-online-store-worldwide/
DataFeedWatch by Cart.com. (2022). Median volume of stock-keeping units (SKUs) per online store worldwide in 2022, by product category. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1386914/categories-most-stock-keeping-units-online-store-worldwide/
DataFeedWatch by Cart.com. "Median Volume of Stock-keeping Units (Skus) per Online Store Worldwide in 2022, by Product Category." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1386914/categories-most-stock-keeping-units-online-store-worldwide/
DataFeedWatch by Cart.com, Median volume of stock-keeping units (SKUs) per online store worldwide in 2022, by product category Statista, https://www.statista.com/statistics/1386914/categories-most-stock-keeping-units-online-store-worldwide/ (last visited September 16, 2024)
Median volume of stock-keeping units (SKUs) per online store worldwide in 2022, by product category [Graph], DataFeedWatch by Cart.com, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1386914/categories-most-stock-keeping-units-online-store-worldwide/