Condition of advertised online products globally 2022

Published by
Stephanie Chevalier,
Jan 18, 2024
Despite the increasing popularity, second-hand online market is still incredibly small compared to online sales of new items. In 2022, it was found that approximately 99 percent of all products advertised online around the world were in new condition. Of the remaining one percent, the majority were in used condition, and only 0.41 percent were refurbished items.

Distribution of products advertised by online retailers worldwide in 2022, by condition

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Release date

September 2022

Region

Worldwide

Survey time period

March and April 2022

Supplementary notes

Data presented here is based on a sample of 4.5 million products from over 15,000 channel feeds. The destination channels include Google Shopping, Facebook, Pinterest, Criteo, and Microsoft Advertising. The products in the data sample come from more than 50 different countries including Australia, Denmark, Germany, the Netherlands, Sweden, the United Kingdom, and the United States. The sample spans over 20 different e-commerce sectors including fashion, home & garden, furniture, beauty, electronics, automotive, pet supplies, and sporting goods.

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