In its fiscal year 2024, gaming company Electronic Arts (EA) spent approximately 375 million U.S. dollars on advertising, the company's second-highest ad spend yet. Advertising spending of EA increased significantly in 2022 and 2023 due to spending on Apex Legends Mobile, as well as the rebranding of the FIFA franchise.
Advertising expenditure of Electronic Arts from fiscal 2019 to 2024
(in million U.S. dollars)
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Electronic Arts. (May 22, 2024). Advertising expenditure of Electronic Arts from fiscal 2019 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1386900/electronic-arts-ad-expense/
Electronic Arts. "Advertising expenditure of Electronic Arts from fiscal 2019 to 2024 (in million U.S. dollars)." Chart. May 22, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1386900/electronic-arts-ad-expense/
Electronic Arts. (2024). Advertising expenditure of Electronic Arts from fiscal 2019 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1386900/electronic-arts-ad-expense/
Electronic Arts. "Advertising Expenditure of Electronic Arts from Fiscal 2019 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1386900/electronic-arts-ad-expense/
Electronic Arts, Advertising expenditure of Electronic Arts from fiscal 2019 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1386900/electronic-arts-ad-expense/ (last visited November 22, 2024)
Advertising expenditure of Electronic Arts from fiscal 2019 to 2024 (in million U.S. dollars) [Graph], Electronic Arts, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1386900/electronic-arts-ad-expense/
