Europe: tablet search market share 2024

In March 2024, Google led the European tablet search market, holding a market share of around 93.02 percent. Its biggest worldwide competitor Bing accounted for 4.6 percent of the European tablet search market. Meanwhile, Yahoo! tablet search market share in Europe was of 0.73 percent.

Market share of leading tablet search engines in Europe from January 2015 to March 2024

Characteristic	Google	Bing	Yahoo!	Yandex	DuckDuckGo	Ecosia
2024-03	93.02%	4.6%	0.73%	0.94%	0.43%	0.13%
2024-02	92.84%	4.68%	0.67%	1.05%	0.45%	0.14%
2024-01	93.33%	4.37%	0.64%	0.96%	0.43%	0.13%
2023-12	93.66%	4.09%	0.6%	0.94%	0.44%	0.13%
2023-11	94.07%	3.8%	0.62%	0.86%	0.4%	0.12%
2023-10	93.93%	3.94%	0.61%	0.79%	0.43%	0.13%
2023-09	93.62%	3.99%	0.69%	0.81%	0.56%	0.13%
2023-08	93.72%	4.01%	0.69%	0.74%	0.47%	0.13%
2023-07	93.73%	4%	0.73%	0.69%	0.5%	0.13%
2023-06	93.97%	3.76%	0.74%	0.68%	0.49%	0.13%
2023-05	93.97%	3.93%	0.69%	0.62%	0.49%	0.12%
2023-04	93.49%	4.32%	0.74%	0.63%	0.52%	0.13%
2023-03	93.68%	4.08%	0.76%	0.61%	0.55%	0.13%
2023-02	93.81%	3.94%	0.79%	0.59%	0.56%	0.13%
2023-01	93.71%	4.08%	0.74%	0.62%	0.53%	0.15%
2022-12	93.73%	3.99%	0.72%	0.66%	0.57%	0.15%
2022-11	93.56%	4.16%	0.74%	0.65%	0.57%	0.15%
2022-10	93.56%	4.16%	0.71%	0.64%	0.58%	0.14%
2022-09	93.52%	4.17%	0.71%	0.59%	0.59%	0.14%
2022-08	93.36%	4.26%	0.71%	0.61%	0.63%	0.14%
2022-07	93.23%	4.25%	0.74%	0.67%	0.66%	0.15%
2022-06	93.24%	4.17%	0.75%	0.73%	0.67%	0.16%
2022-05	93.63%	3.96%	0.71%	0.66%	0.63%	0.16%
2022-04	93.59%	3.95%	0.74%	0.67%	0.64%	0.16%
2022-03	93.94%	3.7%	0.7%	0.63%	0.65%	0.17%
2022-02	94.17%	3.64%	0.7%	0.51%	0.62%	0.16%
2022-01	94.17%	3.6%	0.7%	0.54%	0.63%	0.17%
2021-12	94.33%	3.47%	0.73%	0.49%	0.63%	0.16%
2021-11	94.52%	3.37%	0.7%	0.46%	0.62%	0.16%
2021-10	94.18%	3.66%	0.74%	0.49%	0.6%	0.15%
2021-09	94.12%	3.67%	0.74%	0.5%	0.62%	0.14%
2021-08	94.01%	3.71%	0.77%	0.51%	0.63%	0.14%
2021-07	93.93%	3.72%	0.79%	0.55%	0.64%	0.14%
2021-06	93.97%	3.66%	0.81%	0.15%	0.65%	0.17%
2021-05	94.24%	3.49%	0.77%	0.02%	0.61%	0.23%
2021-04	94.43%	3.33%	0.77%	0.02%	0.58%	0.23%
2021-03	94.46%	3.37%	0.71%	0.02%	0.58%	0.22%
2021-02	94.42%	3.41%	0.7%	0.02%	0.6%	0.21%
2021-01	94.44%	3.4%	0.73%	0.02%	0.57%	0.22%
2020-12	94.67%	3.2%	0.73%	0.02%	0.56%	0.22%
2020-11	94.67%	3.25%	0.76%	0.01%	0.54%	0.21%
2020-10	94.97%	3.03%	0.74%	0.01%	0.52%	0.17%
2020-09	94.6%	3.2%	0.8%	0.01%	0.57%	0.17%
2020-08	93.9%	3.75%	0.88%	0.02%	0.62%	0.18%
2020-07	94.45%	3.44%	0.82%	0.02%	0.55%	0.15%
2020-06	94.47%	3.39%	0.8%	0.02%	0.54%	0.15%
2020-05	94.67%	3.12%	0.81%	0.02%	0.54%	0.17%
2020-04	94.55%	3.13%	0.83%	0.01%	0.56%	0.17%
2020-03	94.73%	3.01%	0.84%	0.01%	0.52%	0.15%
2020-02	94.72%	3.04%	0.87%	0.01%	0.54%	0.1%
2020-01	94.81%	2.85%	0.89%	0.01%	0.56%	0.14%
2019-12	95.13%	2.54%	0.9%	0.01%	0.58%	0.13%
2019-11	95.3%	2.39%	0.95%	0.01%	0.56%	0.11%
2019-10	95.44%	2.22%	0.96%	0.01%	0.61%	0.09%
2019-09	95.35%	2.18%	1%	0.01%	0.74%	0.09%
2019-08	94.7%	2.61%	1.08%	0.01%	0.8%	0.08%
2019-07	94.46%	2.66%	1.1%	0.01%	0.8%	0.03%
2019-06	94.57%	2.61%	1.14%	0.01%	0.77%	0%
2019-05	94.88%	2.51%	1.09%	0.01%	0.71%	0%
2019-04	94.79%	2.54%	1.12%	0.01%	0.69%	0%
2019-03	94.77%	2.57%	1.14%	0.01%	0.67%	0%
2019-02	94.43%	2.74%	1.23%	0.01%	0.68%	0%
2019-01	94.52%	2.68%	1.21%	0.01%	0.64%	0%
2018-12	94.53%	2.6%	1.21%	0.01%	0.65%	0%
2018-11	93.98%	2.84%	1.47%	0.01%	0.64%	0%
2018-10	94.44%	2.61%	1.35%	0.01%	0.57%	0%
2018-09	93.93%	2.87%	1.5%	0.01%	0.61%	0%
2018-08	93.37%	3.33%	1.52%	0%	0.62%	0%
2018-07	93.4%	3.29%	1.47%	0%	0.61%	0%
2018-06	93.59%	3.17%	1.43%	0%	0.6%	0%
2018-05	93.65%	3.1%	1.47%	0%	0.56%	0%
2018-04	93.7%	3.12%	1.48%	0%	0.53%	0%
2018-03	93.68%	3.11%	1.52%	0.01%	0.5%	0%
2018-02	93.84%	3.01%	1.51%	0.01%	0.47%	0%
2018-01	94.02%	3.03%	1.25%	0.01%	0.51%	0%
2017-12	94.81%	2.82%	0.65%	0.01%	0.52%	0%
2017-11	94.9%	2.87%	0.64%	0.01%	0.47%	0%
2017-10	94.13%	3.01%	1.37%	0.01%	0.46%	0%
2017-09	93.58%	3.13%	1.8%	0.01%	0.45%	0%
2017-08	93.26%	3.42%	1.87%	0.01%	0.45%	0%
2017-07	93.23%	3.4%	1.91%	0.01%	0.42%	0%
2017-06	93.33%	3.34%	1.88%	0.01%	0.39%	0%
2017-05	93.68%	3.22%	1.74%	0.01%	0.34%	0%
2017-04	93.75%	3.19%	1.68%	0%	0.34%	0%
2017-03	93.74%	3.18%	1.72%	0%	0.33%	0%
2017-02	94.13%	2.94%	1.65%	0%	0.31%	0%
2017-01	94.29%	2.83%	1.63%	0%	0.29%	0%
2016-12	94.53%	2.68%	1.57%	0%	0.28%	0%
2016-11	94.49%	2.68%	1.66%	0%	0.24%	0%
2016-10	94.08%	2.89%	1.82%	0%	0.25%	0%
2016-09	93.91%	2.91%	1.87%	0%	0.24%	0%
2016-08	93.65%	3.1%	1.94%	0%	0.25%	0%
2016-07	93.45%	3.18%	1.99%	0%	0.25%	0%
2016-06	93.75%	2.96%	1.9%	0%	0.24%	0%
2016-05	93.8%	2.94%	1.93%	0%	0.23%	0%
2016-04	93.58%	3.03%	2.02%	0%	0.23%	0%
2016-03	93.74%	2.86%	1.93%	0%	0.22%	0%
2016-02	93.7%	2.86%	2%	0%	0.22%	0%
2016-01	93.68%	2.83%	2.11%	0%	0.22%	0%
2015-12	94.04%	2.33%	2.1%	0%	0.23%	0%
2015-11	94.18%	2.05%	2.21%	0%	0.21%	0%
2015-10	94.01%	2.42%	2.13%	0%	0.19%	0%
2015-09	94.01%	2.36%	2.18%	0.01%	0.18%	0%
2015-08	94.08%	2.4%	2.17%	0.01%	0.18%	0%
2015-07	93.53%	2.64%	2.39%	0.01%	0.18%	0%
2015-06	93.8%	2.5%	2.33%	0.01%	0.17%	0%
2015-05	93.42%	2.72%	2.52%	0.01%	0.16%	0%
2015-04	93.2%	2.81%	2.59%	0%	0.15%	0%
2015-03	93.08%	2.9%	2.59%	0%	0.14%	0%
2015-02	93.06%	2.94%	2.63%	0%	0.13%	0%
2015-01	93.57%	2.71%	2.43%	0%	0.12%	0%