According to a survey conducted among marketing professionals worldwide in December 2022, 60 percent of respondents from North America reported they planned to increase marketing technology (martech) investments over the next year. Europe, Middle East and Africa (EMEA) and Latin America followed with 52 percent each.
Planned investments in marketing technology (martech) over the next year according to marketers worldwide as of December 2022, by region
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Nielsen. (April 26, 2023). Planned investments in marketing technology (martech) over the next year according to marketers worldwide as of December 2022, by region [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1386819/planned-investments-martech-by-region-worldwide/
Nielsen. "Planned investments in marketing technology (martech) over the next year according to marketers worldwide as of December 2022, by region ." Chart. April 26, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1386819/planned-investments-martech-by-region-worldwide/
Nielsen. (2023). Planned investments in marketing technology (martech) over the next year according to marketers worldwide as of December 2022, by region . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1386819/planned-investments-martech-by-region-worldwide/
Nielsen. "Planned Investments in Marketing Technology (Martech) over The next Year According to Marketers Worldwide as of December 2022, by Region ." Statista, Statista Inc., 26 Apr 2023, https://www.statista.com/statistics/1386819/planned-investments-martech-by-region-worldwide/
Nielsen, Planned investments in marketing technology (martech) over the next year according to marketers worldwide as of December 2022, by region Statista, https://www.statista.com/statistics/1386819/planned-investments-martech-by-region-worldwide/ (last visited November 22, 2024)
Planned investments in marketing technology (martech) over the next year according to marketers worldwide as of December 2022, by region [Graph], Nielsen, April 26, 2023. [Online]. Available: https://www.statista.com/statistics/1386819/planned-investments-martech-by-region-worldwide/
