Leading marketing purposes of generative AI in the U.S. 2023

Published by Statista Research Department, Dec 10, 2024
In a survey conducted in the United States in March 2023, 44 percent of marketers said that they used generative artificial intelligence (AI) for the creation of e-mail copy. Another 42 percent of marketers used this type of software for social media copy purposes.

Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023

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Release date

May 2023

Region

United States

Survey time period

March 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

B2B and B2C marketing professionals, three-quarters of them were from companies with 100 or more employees

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Overview

5

AI use cases in the marketing industry

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Marketer insights

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Consumer insights

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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