In a survey conducted in the United States in March 2023, 44 percent of marketers said that they used generative artificial intelligence (AI) for the creation of e-mail copy. Another 42 percent of marketers used this type of software for social media copy purposes.
Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023
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Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023
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MarTech. (May 8, 2023). Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1386786/generative-ai-marketing-purposes-usa/
MarTech. "Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023." Chart. May 8, 2023. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1386786/generative-ai-marketing-purposes-usa/
MarTech. (2023). Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1386786/generative-ai-marketing-purposes-usa/
MarTech. "Marketing Purposes for Which Professionals Are Using Generative Artificial Intelligence (Ai) in The United States as of March 2023." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1386786/generative-ai-marketing-purposes-usa/
MarTech, Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023 Statista, https://www.statista.com/statistics/1386786/generative-ai-marketing-purposes-usa/ (last visited April 01, 2025)
Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023 [Graph], MarTech, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1386786/generative-ai-marketing-purposes-usa/
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