Estimated enterprises spent on digital ads Vietnam 2023, by budget and company size

Published by Statista Research Department, May 28, 2024

According to a recent survey in 2023, around 68 percent of small and medium enterprises reported spending a budget of less than 10 million Vietnamese dongs on website/mobile application advertising in Vietnam. Meanwhile, 14 percent of the surveyed large enterprises confirmed spending more than 100 million Vietnamese dongs to have their website/mobile applications advertising on digital platforms that year.

Estimated enterprises spending on digital platform advertising for website/mobile applications in Vietnam in 2023, by budget and enterprise size

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Release date

April 2024

Region

Vietnam

Survey time period

2023

Number of respondents

5,000 respondents

Method of interview

Questionnaire

Supplementary notes

Survey participants are enterprises: six percent state-owned, five percent foreign-invested, and 89 percent private.

One thousand Vietnamese dong equals 0.039 U.S dollars and 0.036 euros as of May 2024.

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