TikTok: most popular perfume brands Q1 2023

Published by
Stacy Jo Dixon,
May 30, 2023
In the first quarter of 2023, Armani Beauty was the perfume brand with the most views on TikTok with a total of 10.4 billion views. Dior reached almost five billion TikTok users, as did Paco Rabanne. Personal fragrance brands Cacharel and Moschino reached 2.3 billion and eight million people, respectively.

Most viewed perfume brands on TikTok in 1st quarter 2023 (in billions)

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Release date

May 2023

Region

Worldwide

Survey time period

Q1 2023

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Topics

Fragrance e-commerceBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwideFragrance market in the U.S.Fragrance market in Europe
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