In the first quarter of 2023, Armani Beauty was the perfume brand with the most views on TikTok with a total of 10.4 billion views. Dior reached almost five billion TikTok users, as did Paco Rabanne. Personal fragrance brands Cacharel and Moschino reached 2.3 billion and eight million people, respectively.
Most viewed perfume brands on TikTok in 1st quarter 2023
(in billions)
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Luxurynsight. (May 1, 2023). Most viewed perfume brands on TikTok in 1st quarter 2023 (in billions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1386722/tiktok-most-popular-fragrance-brands/
Luxurynsight. "Most viewed perfume brands on TikTok in 1st quarter 2023 (in billions)." Chart. May 1, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1386722/tiktok-most-popular-fragrance-brands/
Luxurynsight. (2023). Most viewed perfume brands on TikTok in 1st quarter 2023 (in billions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1386722/tiktok-most-popular-fragrance-brands/
Luxurynsight. "Most Viewed Perfume Brands on Tiktok in 1st Quarter 2023 (in Billions)." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1386722/tiktok-most-popular-fragrance-brands/
Luxurynsight, Most viewed perfume brands on TikTok in 1st quarter 2023 (in billions) Statista, https://www.statista.com/statistics/1386722/tiktok-most-popular-fragrance-brands/ (last visited November 22, 2024)
Most viewed perfume brands on TikTok in 1st quarter 2023 (in billions) [Graph], Luxurynsight, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386722/tiktok-most-popular-fragrance-brands/