In the first quarter of 2023, 'Perfume' was the most popular personal fragrance-related trend on TikTok with almost 40 billion views. Overall, 'Cologne' had 4.7 billion views on the app, and 'Eau de Parfum' reached over 1.8 billion TikTok users.
Most viewed perfume related trends on TikTok in 1st quarter 2023
(in billions)
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Luxurynsight. (May 1, 2023). Most viewed perfume related trends on TikTok in 1st quarter 2023 (in billions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1386715/tiktok-most-popular-fragrance-related-trends/
Luxurynsight. "Most viewed perfume related trends on TikTok in 1st quarter 2023 (in billions)." Chart. May 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1386715/tiktok-most-popular-fragrance-related-trends/
Luxurynsight. (2023). Most viewed perfume related trends on TikTok in 1st quarter 2023 (in billions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1386715/tiktok-most-popular-fragrance-related-trends/
Luxurynsight. "Most Viewed Perfume Related Trends on Tiktok in 1st Quarter 2023 (in Billions)." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1386715/tiktok-most-popular-fragrance-related-trends/
Luxurynsight, Most viewed perfume related trends on TikTok in 1st quarter 2023 (in billions) Statista, https://www.statista.com/statistics/1386715/tiktok-most-popular-fragrance-related-trends/ (last visited August 24, 2024)
Most viewed perfume related trends on TikTok in 1st quarter 2023 (in billions) [Graph], Luxurynsight, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386715/tiktok-most-popular-fragrance-related-trends/