TikTok: most popular personal fragrance related trends Q1 2023

Published by
Stacy Jo Dixon,
Nov 9, 2024
In the first quarter of 2023, 'Perfume' was the most popular personal fragrance-related trend on TikTok with almost 40 billion views. Overall, 'Cologne' had 4.7 billion views on the app, and 'Eau de Parfum' reached over 1.8 billion TikTok users.

Most viewed perfume related trends on TikTok in 1st quarter 2023 (in billions)

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Release date

May 2023

Region

Worldwide

Survey time period

Q1 2023

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Instagram

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TikTok and others

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Topics

Fragrance e-commerceBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwideFragrance market in the U.S.Fragrance market in Europe
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