Sales value of store brand consumer goods in Europe 2021-2023

Published by
T. Ozbun,
Oct 24, 2024

In Europe, the sales value of private label fast-moving consumer goods (FMCG) amounted to 258.1 billion euros in 2023. This was an increase from the sales value of store brands in 2022, which was 229 billion euros. Private label or store brand products are those manufactured by one company for sale under another company's brand.

Private label sales value of fast-moving consumer goods (FMCG) in Europe from 2021 to 2023 (in billion euros)

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Release date

May 2024

Region

Europe

Survey time period

2021 to 2023

Supplementary notes

Data prior to 2023 comes from previous reports.

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Statistics on " Private label in Europe "

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Other statistics that may interest you Private label in Europe

Overview

8

Italy

6

Spain

5

Germany

4

France & Benelux

6

Nordics

7

Poland & Romania

8

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Topics

Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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