During a 2023 survey, 52 percent of responding consumers from the United Kingdom somewhat or strongly agreed that seeing brands and products in TV programs and films was a good way to know what was on trend; 41 percent said that they felt more connected to products that they saw on TV or in films compared to those they saw advertised.
Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023
Characteristic
Share of respondents who somewhat or strongly agree
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Statista. (May 15, 2023). Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1386552/product-placement-uk/
Statista. "Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023." Chart. May 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1386552/product-placement-uk/
Statista. (2023). Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1386552/product-placement-uk/
Statista. "Attitudes towards Product Placement on Tv or in Films among Consumers in The United Kingdom (Uk) as of January 2023." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1386552/product-placement-uk/
Statista, Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023 Statista, https://www.statista.com/statistics/1386552/product-placement-uk/ (last visited December 21, 2024)
Attitudes towards product placement on TV or in films among consumers in the United Kingdom (UK) as of January 2023 [Graph], Statista, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1386552/product-placement-uk/
