TikTok: YoY fragrance related posts 2022-2023

Published by Ani Petrosyan, May 30, 2023
According to a study conducted between 2022 and 2023, #PerfumeTok saw a 453 percent change year over year. Additionally, usage of #PerfumeTikTok increased by almost 280 percent, year over year. TikTok is a video-sharing social media app owned by Beijing-based tech company ByteDance.

Year-on-year change in perfume related hashtags on TikTok from 2022 to 2023

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Release date

May 2023

Region

Worldwide

Survey time period

2022 to 2023

Special properties

perfume related posts from TikTok content creators

Supplementary notes

Analysis of content produced by 41,000 content creators worldwide.

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Market overview

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TikTok's usage for marketing purposes

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Metrics

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Competitors

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Audience and user behavior

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