During a 2022 survey fielded in the United Kingdom, 52 percent of responding TV viewers stated that they were less tolerant of TV advertising as a result of using subscription video-on-demand services. On the other hand, 47 percent said that using SVOD services had no impact on their opinion of TV advertising whatsoever.
Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022
Characteristic
Share of respondents
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Oliver & Ohlbaum. (September 15, 2022). Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum. "Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022." Chart. September 15, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum. (2022). Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum. "Impact of Viewing Subscription Video-on-demand (Svod) Services on Tv Viewers' Opinion of Tv Advertising in The United Kingdom (Uk) as of September 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/
Oliver & Ohlbaum, Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022 Statista, https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/ (last visited August 24, 2024)
Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022 [Graph], Oliver & Ohlbaum, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1386515/impact-svod-tv-ad-opinion-uk/