Impact on SVOD viewing on TV ad tolerance in the UK 2022

Published by Statista Research Department, Oct 11, 2023
During a 2022 survey fielded in the United Kingdom, 52 percent of responding TV viewers stated that they were less tolerant of TV advertising as a result of using subscription video-on-demand services. On the other hand, 47 percent said that using SVOD services had no impact on their opinion of TV advertising whatsoever.

Impact of viewing subscription video-on-demand (SVOD) services on TV viewers' opinion of TV advertising in the United Kingdom (UK) as of September 2022

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Sources

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Release date

September 2022

Region

United Kingdom

Survey time period

September 2022

Number of respondents

768 respondents

Age group

18 years and older

Special properties

among TV viewers

Supplementary notes

The source does not provide information about the survey type or the age of respondents.

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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