In 2021, pauses between television programs were mostly occupied by commercial advertising in the Portuguese channel TVI, whose intermissions were composed of 87 percent of ads. By 2022, this share rose to 88 percent. The state-owned channel RTP1 followed, with advertisements accounting for 83 percent of the content shown during TV breaks in 2021 and 82 percent in 2022. SIC presented a share of 81 percent of ads during intermissions in 2022, while RTP2 displayed no advertising, as it is forbidden on the channel.
Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network
Characteristic
2021
2022
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Entidade Reguladora para a Comunicação Social . (September 1, 2023). Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social . "Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network." Chart. September 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social . (2023). Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social . "Share of Tv Advertising during Intermissions in Portugal from 2021 to 2022, by Network." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social , Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network Statista, https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/ (last visited August 25, 2024)
Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network [Graph], Entidade Reguladora para a Comunicação Social , September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/