In 2021, pauses between television programs were mostly occupied by commercial advertising in the Portuguese channel TVI, whose intermissions were composed of 87 percent of ads. By 2022, this share rose to 88 percent. The state-owned channel RTP1 followed, with advertisements accounting for 83 percent of the content shown during TV breaks in 2021 and 82 percent in 2022. SIC presented a share of 81 percent of ads during intermissions in 2022, while RTP2 displayed no advertising, as it is forbidden on the channel.
Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network
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Entidade Reguladora para a Comunicação Social . (December 1, 2023). Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social . "Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network." Chart. December 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social . (2023). Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social . "Share of Tv Advertising during Intermissions in Portugal from 2021 to 2022, by Network." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
Entidade Reguladora para a Comunicação Social , Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network Statista, https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/ (last visited December 21, 2024)
Share of TV advertising during intermissions in Portugal from 2021 to 2022, by network [Graph], Entidade Reguladora para a Comunicação Social , December 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386496/portugal-share-of-tv-ads-during-intermissions-by-network/
