In 2022, around 92 percent of all companies in Germany were on social media in order to increase awareness of their company. 78 percent of small and middle-sized companies were on social media to attract new customers.
What goals are you pursuing with your social media activities?
Characteristic
All companies
Small and middle-sized companies
Large companies
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bitkom. (December 20, 2022). What goals are you pursuing with your social media activities? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1386439/social-media-activity-goals-company-size-germany/
Bitkom. "What goals are you pursuing with your social media activities?." Chart. December 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1386439/social-media-activity-goals-company-size-germany/
Bitkom. (2022). What goals are you pursuing with your social media activities?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1386439/social-media-activity-goals-company-size-germany/
Bitkom. "What Goals Are You Pursuing with Your Social Media Activities?." Statista, Statista Inc., 20 Dec 2022, https://www.statista.com/statistics/1386439/social-media-activity-goals-company-size-germany/
Bitkom, What goals are you pursuing with your social media activities? Statista, https://www.statista.com/statistics/1386439/social-media-activity-goals-company-size-germany/ (last visited July 22, 2024)
What goals are you pursuing with your social media activities? [Graph], Bitkom, December 20, 2022. [Online]. Available: https://www.statista.com/statistics/1386439/social-media-activity-goals-company-size-germany/