SVOD subscriber additions in the U.S. 2022-2024, by plan type

Published by
Julia Stoll,
Oct 16, 2024

In the first quarter of 2024, over half of the new SVOD subscribers in the U.S. signed up for an ad-supported plan. The share of gross ad-supported subscriber additions increased recently. In comparison, at the beginning of 2022, 39 percent of new subscribers signed up for an advertising-based version of SVOD services. With increasing prices and the effort of streaming companies to retain customers, more and more SVOD providers started to offer lower-cost ad-supported tiers.

Distribution of gross subscriber additions to subscription video-on-demand (SVOD) services in the United States from 1st quarter 2022 to 1st quarter 2024, by plan type

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Release date

May 2024

Region

North America, United States

Survey time period

Q1 2022 to Q1 2024

Special properties

excl. free tiers, MVPD + telco distribution, and selected bundles, incl. selected SVOD services

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Statistics on " Hybrid video-on-demand services in the United States "

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Overview

4

Revenues

6

Subscribers

7

Demographics

8

Consumer behavior

8

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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