Top beauty and personal care items during Amazon Prime Day 2022, by number of clicks

Published by
L. Yltävä
,
Jul 8, 2025
During Amazon Prime Day in 2022, dental hygiene products were the most popular beauty and personal care products. Over
*******
unique users were drawn to electronic toothbrushes, positioning them as the most clicked in this category. The Waterpik water flosser followed suit, capturing over
******
clicks, while the Oral B electronic toothbrush trailed behind with more than
******
clicks.
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Most clicked beauty and personal care products on Amazon.com during Prime Day in 2022 (in 1,000s)

CharacteristicNumber of total product clicks in thousands
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Showing entries 1 to 13 (15 entries in total)
Statistic: Most clicked beauty and personal care products on Amazon.com during Prime Day in 2022 (in 1,000s)

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Release date

March 2023

Region

United States

Survey time period

2022

Special properties

desktop, mobile web and mobile app clicks by unique users

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