Top beauty and personal care items during Amazon Prime Day 2022, by number of clicks

Published by
L. Yltävä,
May 25, 2023
During Amazon Prime Day in 2022, dental hygiene products were the most popular beauty and personal care products. Over 109,000 unique users were drawn to electronic toothbrushes, positioning them as the most clicked in this category. The Waterpik water flosser followed suit, capturing over 72,000 clicks, while the Oral B electronic toothbrush trailed behind with more than 60,000 clicks.

Most clicked beauty and personal care products on Amazon.com during Prime Day in 2022 (in 1,000s)

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Release date

March 2023

Region

United States

Survey time period

2022

Special properties

desktop, mobile web and mobile app clicks by unique users

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Statistics on " Beauty and personal care e-commerce in the United States "

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Users and spending habits

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Spotlight: Gen Z shoppers

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