Millennials were the most likely generation to resubscribe to an SVOD service in the U.S., according to 43 percent of respondents to a November 2022 survey. In contrast, only seven percent of baby boomers and matures renewed a subscription after canceling a service within the last six months.
Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation
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Deloitte. (April 14, 2023). Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1386361/svod-resubscribers-us-generation/
Deloitte. "Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation." Chart. April 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1386361/svod-resubscribers-us-generation/
Deloitte. (2023). Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1386361/svod-resubscribers-us-generation/
Deloitte. "Share of Consumers Who Have Canceled a Subscription Video-on-demand (Svod) Service and Renewed The Subscription in The Last 6 Months in The United States in 2022, by Generation." Statista, Statista Inc., 14 Apr 2023, https://www.statista.com/statistics/1386361/svod-resubscribers-us-generation/
Deloitte, Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1386361/svod-resubscribers-us-generation/ (last visited December 21, 2024)
Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation [Graph], Deloitte, April 14, 2023. [Online]. Available: https://www.statista.com/statistics/1386361/svod-resubscribers-us-generation/
