As of December 2023, 607,067 euros were invested by the Portuguese Government in institutional advertisement campaigns, through various advertising media. Television received the highest portion of the funds, namely almost 350,000 euros, or 58 percent of the total investment.
The press followed, having received 180,000 euros for the state's ad campaigns. Radio campaigns received the third highest investment, of 74,000, or 30 percent.
Value of the state's institutional advertising investments in Portugal in December 2023, by medium
(in 1,000 euros)
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Entidade Reguladora para a Comunicação Social . (March 1, 2024). Value of the state's institutional advertising investments in Portugal in December 2023, by medium (in 1,000 euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social . "Value of the state's institutional advertising investments in Portugal in December 2023, by medium (in 1,000 euros)." Chart. March 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social . (2024). Value of the state's institutional advertising investments in Portugal in December 2023, by medium (in 1,000 euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social . "Value of The State's Institutional Advertising Investments in Portugal in December 2023, by Medium (in 1,000 Euros)." Statista, Statista Inc., 1 Mar 2024, https://www.statista.com/statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social , Value of the state's institutional advertising investments in Portugal in December 2023, by medium (in 1,000 euros) Statista, https://www.statista.com/statistics/1386285/portugal-state-s-ad-investment-by-medium/ (last visited December 21, 2024)
Value of the state's institutional advertising investments in Portugal in December 2023, by medium (in 1,000 euros) [Graph], Entidade Reguladora para a Comunicação Social , March 1, 2024. [Online]. Available: https://www.statista.com/statistics/1386285/portugal-state-s-ad-investment-by-medium/
