Contribution of online beauty traffic Thailand 2021-2022, by generation

Published by Kankanit Ciba, Dec 20, 2023
In 2022, according to a survey on online purchases of beauty products, Gen Z had the highest percentage growth among the examined four generations, from 7.7 percent to 11.1 percent. This was followed by Baby Boomers.

Contribution of online beauty traffic in Thailand from 2021 to 2022, by generation

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Release date

March 2023

Region

Thailand

Survey time period

2019 to 2022

Number of respondents

6,500 respondents

Age group

18-54 years

Special properties

females in Thailand

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Overview

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Facial products

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Eye Products

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Lip products

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Purchase channels

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Consumer behavior

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