Growth of online purchases for beauty brands Thailand 2019-2022

Published by Kankanit Ciba, Dec 19, 2023
In 2022, online purchases of beauty products saw a 16 percent growth in Thailand. In contrast, the growth rate peaked at 37 percent in the previous year, according to a survey. Although the online shopping growth in 2022 slowed down, it was higher than the number pre-COVID-19 in 2019.

Growth of online purchases for beauty products in Thailand from 2019 to 2022

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Release date

March 2023

Region

Thailand

Survey time period

2019 to 2022

Number of respondents

6,500 respondents

Age group

18-54 years

Special properties

females in Thailand

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Overview

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Facial products

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Lip products

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Purchase channels

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Consumer behavior

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