Gen Z and millennials without an Apple Card were much more likely to open a savings account with Apple than older U.S. adults. Roughly 38 percent of millennials were very or somewhat likely to open an Apple savings account even though they did not own an Apple Card. In partnership with Goldman Sachs, Apple Inc. started offering a savings account to its Apple Card users in April 2023. Over half of the respondents who used online payment methods in the last year used Apple Pay at point of sale (POS) in the United States.
Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation
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Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation
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Morning Consult. (April 27, 2023). Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult. "Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation." Chart. April 27, 2023. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult. (2023). Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult. "Share of Apple Card Nonowners That Are Likely to Open a Savings Account with Apple in The next Six Months in The United States as of April 2023, by Generation." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult, Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation Statista, https://www.statista.com/statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/ (last visited April 25, 2025)
Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation [Graph], Morning Consult, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
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