In a survey conducted in February 2023 in Australia, the top product category purchased on Amazon.com.au among online shoppers was books and eBooks, with around 24 percent of respondents saying they had purchased these products on Amazon Australia's website in the last 12 months. Purchasing home and kitchen products from Amazon Australia was also quite popular among consumers, with around 19 percent of those surveyed buying their home and kitchen products on Amazon. Vitamins and supplements, as well as alcohol, were the product categories least shopped for on Amazon.com.au among respondents.
Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category
nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months
Supplementary notes
Original survey question: Which of the following product categories have you purchased online in the last 12 months and who did you purchase from? = Amazon
The data shows the share of respondents who purchased a particular product category from Amazon.com.au in the 12 months prior to February 2023.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pattern. (March 1, 2023). Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. "Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category." Chart. March 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. (2023). Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. "Share of Online Purchases Made on Amazon Australia in The Last 12 Months in Australia as of February 2023, by Product Category." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern, Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category Statista, https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/ (last visited December 21, 2024)
Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category [Graph], Pattern, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
