According to a 2023 report, 45 percent of social media-driven fragrance purchases in the United States were driven by TikTok in October 2022. Although TikTok was responsible for almost half of all social media-driven perfume purchases, just two percent of purchases were made in-app.
Share of TikTok driven and in-app perfume purchases in the United States as of October 2022
Characteristic
Share of purchases
Social media driven perfume purchases generated by TikTok
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Luxurynsight. (May 1, 2023). Share of TikTok driven and in-app perfume purchases in the United States as of October 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1386162/tiktok-driven-in-app-perfume-purchases-us/
Luxurynsight. "Share of TikTok driven and in-app perfume purchases in the United States as of October 2022." Chart. May 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1386162/tiktok-driven-in-app-perfume-purchases-us/
Luxurynsight. (2023). Share of TikTok driven and in-app perfume purchases in the United States as of October 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1386162/tiktok-driven-in-app-perfume-purchases-us/
Luxurynsight. "Share of Tiktok Driven and In-app Perfume Purchases in The United States as of October 2022." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1386162/tiktok-driven-in-app-perfume-purchases-us/
Luxurynsight, Share of TikTok driven and in-app perfume purchases in the United States as of October 2022 Statista, https://www.statista.com/statistics/1386162/tiktok-driven-in-app-perfume-purchases-us/ (last visited December 21, 2024)
Share of TikTok driven and in-app perfume purchases in the United States as of October 2022 [Graph], Luxurynsight, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1386162/tiktok-driven-in-app-perfume-purchases-us/
