Reasons people find live shopping attractive in Germany 2023

Published by
Kasia Davies,
Feb 26, 2024
In 2023, around 68 percent of people in Germany said that they found live shopping appealing because it presents the opportunity to ask questions. 52 percent of respondents found the format entertaining.

What do you find espcially attractive about live shopping?

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Release date

September 2023

Region

Germany

Survey time period

July to August 2023

Number of respondents

1,008 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.

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