Share of companies with social network profiles or accounts in Brazil 2019-2022

Published by
Tiago Bianchi,
Dec 3, 2024
During a survey conducted among companies in Brazil between August 2021 and April 2022, approximately 87 percent reported having a profile or account on an online social network. About two years earlier, in 2019, the share stood at 78 percent. Within the same period, the share of Brazilian companies paying for online ads rose four percentage points to 40 percent.

Percentage of companies with social network profiles or accounts in Brazil in 2019 and 2022

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Sources

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Release date

November 2022

Region

Brazil

Survey time period

March to August 2019; August 2021 to April 2022

Number of respondents

4,064*

Special properties

only companies with 10 or more employees

Method of interview

Telephone interview

Supplementary notes

* Number of respondents in 2021/2022. In 2019, the sources interviewed 7,000 companies.

2019 data retrieved from an earlier release.

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