Intention to add a TV or video subscription in the U.S. 2021-2023

Published by
Julia Stoll,
Jul 5, 2024
A 2023 survey found that 27 percent of U.S. TV consumers expected to sign up for a new TV or video streaming subscription in the next six months. This marks a decline compared with the previous year, when one in three people intended to add a new subscription.

Share of TV viewers expecting to sign up for any new TV or video subscriptions in the next six months in the United States from 2021 to 2023

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Release date

May 2023

Region

United States

Survey time period

2021 to 2023

Number of respondents

1,603 respondents

Age group

16-74 years

Special properties

TV users watching at least 1 hour per week & have broadband at home

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Overview

7

Consumer spending

8

Best sellers and popular services

8

Consumer behavior

8

Further related statistics

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Topics

Pay TV in the United StatesPay TV in the United Kingdom (UK)Cable TV in the United StatesCable newsCord-cutting in the United States
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Access limited to Free Statistics. Premium Statistics are not included.
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