Traditional TV and streaming viewers in the U.S. 2020-2024

Published by
Julia Stoll,
Nov 11, 2024

According to a 2024 survey, the majority of U.S. viewers used a combination of both traditional TV and video streaming services, with 64 percent of respondents subscribing to those platforms. A further one in three people interviewed stated that they only used streaming services, while four percent only viewed content on traditional TV sources, such as pay TV and over-the-air TV.

Distribution of traditional TV and streaming viewers in the United States from 2020 to 2024

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Release date

September 2024

Region

United States

Survey time period

2020, 2022, 2024

Number of respondents

1,600 respondents

Age group

16-74 years

Special properties

TV users watching at least 1 hour per week & have broadband at home

Supplementary notes

Traditional: MVPD or over-the-air.
Streaming: SVOD, AVOD, direct-to-consumer, virtual MVPD, EST.

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Overview

6

Selected pay TV providers

5

Consumer behavior

6

Streaming and vMVPDs vs. pay TV

5

Further related statistics

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Statistics

Topics

Television in the United StatesConnected TV viewership in the United StatesPay TV in the United StatesCable TV in the United StatesCord-cutting in the United States
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