Share of voice of the leading advertisers in Portugal 2023
In 2023, Modelo Continente was Portugal's leading advertiser, with a 3.1 percent share of voice in the whole advertising industry. When compared to the other leading brands in terms of advertising, it had a share of voice of 7.8 percent.
Altice followed closely, with a total share of voice of 2.9 percent, and 7.4 percent of share of voice in relation to other leading brands.
The share of voice of NOS was measured at 7.2 percent, when drawing relations between leading brands, and 2.8 percent, in terms of all advertising in the country.
Altice followed closely, with a total share of voice of 2.9 percent, and 7.4 percent of share of voice in relation to other leading brands.
The share of voice of NOS was measured at 7.2 percent, when drawing relations between leading brands, and 2.8 percent, in terms of all advertising in the country.
