Advertising investment in Portugal 2023, by sector and medium
As of 2023, the commerce industry dominated advertising investments in Portugal, especially on television, as more than 2.5 billion euros were invested in this medium. Advertising via the internet was the second most relevant medium for the commerce industry in terms of advertising value, mobilizing 794.320 million euros.
Banks and financial institutions were responsible for the highest online advertising investment value in Portugal, which reached 134 million euros.
Cinema was the medium with the lowest investment values.
